ABOUT ME

Alejandro

Cervantes Hernández

Professional with +12 years of experience, specialized in the design of unique brands, with essence, strong concepts and their own personality. With experience in offset and digital printing processes, and a strong tendency towards the creation of user-friendly interfaces and experiences, based primarily on modes, frequencies and sequences of use. Specialized in the implementation of web designs with WordPress and Elementor, as well as HTML5, CSS3 and JavaScript.

Simplicity, Order, Balance, striking but above all Feasible

The difference is in the details, that is why dedication, teamwork and passion for design – and many cups of coffee – are my recipe for the development of each project.

CAREER

TRAINING AND EXPERIENCE

The journey that has shaped me and made me the professional I am today, continuous learning and practical experience and many hours.

INFORMATIONAL DESIGN

University of Havana. Specialty degree in Information Design

Havana, Cuba.

JUVENTUD TÉCNICA

Design of the JUVENTUD TÉCNICA Magazine and the books: IDEAS PRÁCTICAS and CIENCIA FICCIÓN.

Havana, Cuba.

ASOCIACIÓN HERMANOZ SAÍZ (AHS)

Design of the AHS newspaper announcing competitions and scholarships, design of a series of posters for the associated artists, production of audiovisual clips for the AHS television programme, as well as the spot for the 26th anniversary of the AHS.

Havana, Cuba.

AZCUBA | ESAZUCAR - UEB GRÁFICA, CTC

Management, Customer Service, Monitoring, Design and Production of all the company's graphic pieces, as well as third-party orders with 12-18 people under my charge.

Havana, Cuba.

PLEI.STUDIO

CREATIVE DIRECTOR Graphic Solutions Design and Production Studio-Workshop. With 10 people under my charge, we carried out everything from the conceptualization of the project to its implementation, doing work for important clients within the country.

Havana, Cuba.

DUNISSE BUSINESS

CREATIVE DIRECTOR Design of the image and creative structure, website, e-commerce, branding and other graphic applications for the group and its clients. With 3 people under my supervision.

Barcelona, Spain.

ADD CREATIVO

CREATIVE DIRECTOR branding, advertising, editorial design, packaging, user interface design (UI) and WordPress web design and development, offering comprehensive and creative solutions from the initial concept to the final implementation.

Madrid, Spain.

Sep.2006 – Jul.2011

Oct.2011 – Aug.2012

Sep.2012 – Nov.2013

Dec.2013 – Feb.2016

Apr.2016 – Jul.2019

Aug.2019 – Mar.2023

Apr.2023 - Present

SERVICES

DESIGN AREAS

Where I feel most comfortable creating and developing great ideas with creative solutions for the most complex problems.

Graphic Design

Branding and logo creation, packaging and editorial design.

Web Design

Functional, responsive and aesthetically appealing websites.

Audiovisual

Animations, video production and advertising spots.

Digital Marketing

Creation of social media strategies and advertising campaigns.

I focus on the visual creation and comprehensive strategy behind each project, from conceptualization to implementation, my goal is to ensure that each piece of work is not only visually appealing, but also effective in meeting the client’s objectives. Collaboration with multidisciplinary teams and attention to detail at every stage of the process are essential to achieving exceptional results and exceeding expectations.